About

David Mesfin - Creative Director & Multi-disciplinary Designer

With over 15 years of experience, I've curated award-winning integrated campaigns spanning events like the Super Bowl, FIFA, NFL, and various global launch campaigns.

My expertise lies not only in creative design but also in leading dynamic project teams. I've managed pivotal accounts and forged global partnerships, enhancing brand visibility across traditional, digital, social, and experiential marketing platforms. Throughout my career, I've had the privilege of collaborating with C-suite leaders from esteemed companies such as Genesis, Hyundai, Discord, Honda, and many more, bringing their vision to life through innovative creative and marketing strategies.

Beyond campaign direction, my proficiency encompasses art, graphic design, user experience, event coordination, emerging media, and leadership. I'm multilingual, fluent in English, Amharic, and Greek.

Accolades:

My work has been recognized by esteemed institutions: Super Bowl Silver for Best of AdMeter Commercials (25-year span), Cannes, One Show, Clio, Webby, EFFIE, Communication Arts, Google Creative Sandbox, OC and LA ADDY, DIGIDAY, TED | Ads Worth Spreading, American Advertising Federation, FWA, The A-List Hollywood Awards, IAB Mixx, and Graphis, Anthem Awards, The Telly Awards.

Documentary Work:

I am the director, writer, and producer of "Wade in the Water: A Journey into Black Surfing and Aquatic Culture." An award winning feature-length independent documentary delves into the millennium-old tradition of Black surfing, tracing its roots from Africa to the Americas.

Leadership & Mentorship:

- Co-Chair of Innocean Worldwide Diversity Council: Pioneered the council's inaugural charter, mission, and objectives, fostering an equitable and inclusive environment.

- Associate Member of IADAS: An institution driving digital art and science's progress.

- Mentor/Advisor at ONE School: An intensive program crafted to mold future creative leaders.

- Mentor/Coach for 4A's Foundation MAIP: A dedicated initiative for students of color aspiring to penetrate the advertising industry.

- Early Education Ethiopia (Board Member)

- Black Surfers Collective (Member)

Judging Roles:

- Webby Awards (Judge)

- Shorty Awards (Judge)

- Anthem Awards (Judge)

- Digiday Awards (Judge)

- Pele Awards (Judge)