AT& T Dream In Black :30
AT&T Dream In Black :15
AT&T DREAM IN BLACK PROGRAM
We recognized and celebrated 28 Black Future Makers - Black influencers, creators, and shapers of culture and community. Some of the recipients were LeBron James, Abby Phillip, Channing Dungey, D-Nice, Kwame Anku, Billy Porter, Angelica Ross and Tamika Mallory.
AT&T FLAGSHIP RETAIL DISPLAYS
Takeovers at flagship stores in SF, Chicago and Dallas allow consumers to experience the program first hand, and with the portrait generator, create their own living portraits to share via #Dreaminblack.
AT&T Dream In Black
AT&T - BLACK FUTURE MAKERS
After a year of such hardship, discourse and upheaval, AT&T wanted to offer a powerful acknowledgment of Blacks shaping the future now.
The idea sprung from the insight that far too many Blacks are honored after they are gone. We must celebrate those who are making history today, by following their dreams and shaping the future for the betterment of others. Although created for Black History Month, the communications and messaging were so well received that it will continue as an evergreen program. We created video content for social and broadcast, multiple social events and activations, regional retail, a Black Future Maker contest, and a microsite where visitors could canonize themselves, generating their own living portrait to share via social.
DREAM IN BLACK VIDEO CONTENT
ARTIST: TEMI COKER
We enlisted the help of LeBron James and Grammy nominated musical artist Chief Wakil to pay tribute to everyday Future Makers, honoring the common man and woman, by giving them their flowers, now.
AT&T DREAM IN BLACK PROGRAM
We recognized and celebrated 28 Black Future Makers - Black influencers, creators, and shapers of culture and community. Some of the recipients were LeBron James, Abby Phillip, Channing Dungey, D-Nice, Kwame Anku, Billy Porter, Angelica Ross and Tamika Mallory.
2022 Anthem Awards Sliver - Brand Awareness Category