Re:Generation Case Study

Mark Ronson / Erykah Badu / Mos Def / Trombone Shorty

The Crystal Method / Martha Reeves

Dj Premier / Nas / The Beklee Symphony

Skrillex / The Doors Ray Manzarek and Robby Krieger

Pretty Lights / Ralph Stanley / LeAnn Rimes

3D Projection

RE Generation Trailer

Hyundai Veloster Launch

For the launch of the Hyundai Veloster in 2011, a car built for Gen Y, we created an entertainment hub.

The Re:Generation Music Project was at the center. a documentary film that follows DJ Premier, Pretty Lights, The Crystal Method, Mark Ronson, and Skrillex as they remix, recreate and re-imagine five traditional styles of music.The film played at SXSW, and at Re:Mix Lab events across 5 major cities.

Partnerships with Microsoft enabled a first-of-its-kind Kinect virtual car tour experience.

Award:
Cannes Lion, Bronze