Hyundai 2014 FIFA World Cup #BecauseFutbol​ Baby Boom

FIFA & Hyundai / BecauseFutbol / Case Study

FIFA & Hyundai / BecauseFutbol / Avoidance TV

FIFA & Hyundai / BecauseFutbol / Tumblr Website

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Tony The Wiz - Behind The Scenes
Yes, we even had an amazing Guinea pig called "Tony The Wiz" that predicted the final matches with 99% accuracy. The best part was it brought a lot of laughter and joy. Did I say this was my favorite project. 

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FIFA 2014

Hyundai - #BecauseFutbol

The 2014 FIFA World Cup is being hailed as one of the greatest ever – both on and off the field. The tournament is dominating the social universe as one of the most talked about events on Twitter of all time with more than 300 million Tweets related to #WorldCup. With just three games until the coveted Cup finds its next home the drama, excitement and fan passion lives on #BecauseFutbol.

Hyundai had 36 percent share of voice against other top branded hashtags for the World Cup, making it the top branded hashtag among World Cup conversations on Twitter. #BecauseFutbol has generated more than 17 million impressions on Twitter alone and the engagement rate of 9.98 percent has greatly surpassed Twitter's auto benchmark of 1-2 percent.2 Similarly, BecauseFutbol.com continues to extend Hyundai's celebration of fan passion beyond the big screen with more than 200,000 interactions3, and counting.  

#BecauseFutbol took a life of its own and continued to gain momentum as the tournament continues, in just a matter of weeks, the response to #BecauseFutbol was amazing; outranking other branded hashtags from leading FIFA advertisers including Adidas, Nike, Budweiser, and Volkswagen to name a few.  It quickly gained popularity, organically dominating conversations around the World Cup. It was exciting to see a simple phrase transform into a trend that relates to fans and fits naturally with the phenomenon of fan passion.

World Cup fans were looking for ways to share team spirit and passion, our campaign goes beyond driving social conversation around #BecauseFutbol, but also provides fans with a platform where they can share artistic expressions of their passion and interact with like-minded soccer fans.

Built on the Tumblr platform, BecauseFutbol.com connects, inspires and engages fans with unique content and tools developed by dozens of leading Tumblr artists and content creators. Since its launch BecauseFutbol.com has attracted 28,613 followers, 17.7 million impressions and 465,444 engagements.