Super Bowl LI

Hyundai - A Better Super Bowl

For US soldiers, unable to watch America’s largest sporting event at the NRG stadium in Houston, we brought the experience of pitch side seats to a remote US military base in Poland via a live 360 virtual reality experience. Commissioned by Hyundai Motor America, Igloo Vision alongside Innocean Worldwide, Four Five Productions, Pony Show Entertainment, surprised three US soldiers by virtually transporting them to the stadium to watch the match with their families, who they hadn't seen for months. The Igloo immersive VR environment, combined with a two-way communication feed allowed the families enjoy the game together, as though they were side by side in the stands.